SaaS Pricing & Gross Margin Simulator

Name: SaaS Tier Pricing & Margin Simulator
Brand: ToolLok

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SaaS Tier Pricing & Margin Simulator

🟢 100% Free

Model pricing tiers, COGS, churn, LTV, CAC, gross margin, MRR and ARR in one browser-based simulator.

Global Pricing Assumptions

These assumptions affect every pricing tier.

Total Active Subscribers

Monthly Churn Rate

Annual Billing Discount20%

0%25%50%

User allocation: 100.0%All active subscribers are allocated across your tiers.

Estimated subscribers720 users

Price ($/mo)

User Share (%)

Server ($)

API ($)

Support ($)

Effective Price$29.00

Total COGS / User$7.00

Gross Profit / User$22.00

Gross Margin76.4%

Tier MRR$20,880

Gross Profit / Mo$15,954

Customer LTV$739

LTV:CAC6.16x

Estimated subscribers360 users

Price ($/mo)

User Share (%)

Server ($)

API ($)

Support ($)

Effective Price$99.00

Total COGS / User$24.00

Gross Profit / User$75.00

Gross Margin75.9%

Tier MRR$35,640

Gross Profit / Mo$27,046

Customer LTV$2,504

LTV:CAC20.87x

Estimated subscribers120 users

Price ($/mo)

User Share (%)

Server ($)

API ($)

Support ($)

Effective Price$299.00

Total COGS / User$87.00

Gross Profit / User$212.00

Gross Margin71.0%

Tier MRR$35,880

Gross Profit / Mo$25,479

Customer LTV$7,078

LTV:CAC58.98x

Blended Portfolio Financial Dashboard

Live calculations based on your current assumptions.

Blended MRR$92,400

Annual ARR$1,108,800

Gross Margin74.1%

ARPU$77.00

Blended LTV$1,902

LTV:CAC15.85x

Monthly COGS$23,921

Monthly Gross Profit$68,479

CAC Payback2.1 months

Standard Monthly Revenue$92,400

Annual Discounted Revenue$73,920

Annual Revenue Trade-off$221,760

Revenue Mix by Tier

Monthly MRR contribution

Starter22.6% · $20,880

Pro38.6% · $35,640

Enterprise38.8% · $35,880

Gross Margin

Your modeled margin deserves review. Look for infrastructure, API, support or pricing improvements.

LTV:CAC Efficiency

The modeled LTV:CAC ratio is strong. Continue validating it against real customer cohorts.

SaaS Tier Pricing & Gross Margin Simulator

ToolLok's SaaS Tier Pricing Simulator helps SaaS founders, product managers and operators model pricing tiers, subscriber distribution, infrastructure costs, API expenses, payment fees, churn, LTV, CAC, MRR and ARR. Adjust your assumptions in real time and see how pricing decisions affect your modeled gross margin and unit economics.

What You Can Model

Multi-Tier Pricing: Compare Starter, Pro, Enterprise or custom pricing tiers with different customer mixes.
COGS Modeling: Include server, API, support and payment gateway costs for each subscriber.
LTV & CAC Analysis: Estimate customer lifetime value, LTV:CAC and CAC payback from your churn and cost assumptions.
Annual Discount Simulation: Model the revenue impact of annual billing discounts before changing your actual pricing.
Local Data: Your pricing model is saved in this browser using ToolLok's local-storage system.

Frequently Asked Questions

What is a good gross margin for a SaaS company?

Many SaaS businesses target relatively high gross margins because software can have low marginal delivery costs, but an appropriate target depends on the product, infrastructure, support requirements, pricing model and stage of the business. This simulator should be used to model your own economics rather than treating one percentage as a universal benchmark.

What does COGS mean in SaaS?

SaaS COGS generally represents direct costs associated with delivering the product, such as cloud infrastructure, third-party API usage, payment processing and certain direct support costs. Indirect operating expenses such as broad marketing, management and product development are generally modeled separately.

How is SaaS LTV calculated in this simulator?

The simulator uses a simplified gross-profit LTV model based on monthly gross profit per customer divided by monthly churn. When churn is zero, the model uses a 60-month planning cap rather than treating customer lifetime as infinite.

What is a good LTV:CAC ratio?

An LTV:CAC ratio around 3x is commonly used as a planning benchmark, but the appropriate level depends on growth stage, payback expectations, retention and capital efficiency. The simulator is intended for scenario analysis, not as a universal financial target.

Does ToolLok upload my pricing model?

The pricing assumptions and tier configuration used by this tool are stored in your browser through local storage. This component does not send your pricing model to a ToolLok database.

Can I back up my SaaS pricing model?

Yes. Use the Backup button to export a JSON copy of your assumptions and pricing tiers. You can later use Import to restore that JSON backup.

Related ToolLok Tools

SaaS Metrics & Unit Economics Calculator Conversion Funnel Simulator Predictive AI Churn Risk Analyzer B2B Lead & Prospect Tools

This simulator provides simplified scenario calculations for planning and educational purposes. Actual SaaS economics can vary based on accounting treatment, customer cohorts, taxes, refunds, discounts, expansion revenue, infrastructure utilization and operating expenses. It is not financial, accounting or investment advice.

How to use SaaS Tier Pricing & Margin Simulator

1Input your monthly subscription price tier and expected active subscriber count.
2Configure per-user server hosting, AI/API usage, customer support, and payment gateway fees.
3Review the real-time calculated Gross Margin percentage and monthly net profit projections.
4Optimize your pricing structure to maintain a healthy software gross margin of 75% or higher.

About SaaS Tier Pricing & Margin Simulator

Model pricing tiers, COGS and server costs to see gross margin per plan. Enter your own assumptions; results are estimates, not financial advice.

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SaaS Tier Pricing & Gross Margin Simulator

What You Can Model

Multi-Tier Pricing: Compare Starter, Pro, Enterprise or custom pricing tiers with different customer mixes.
COGS Modeling: Include server, API, support and payment gateway costs for each subscriber.
LTV & CAC Analysis: Estimate customer lifetime value, LTV:CAC and CAC payback from your churn and cost assumptions.
Annual Discount Simulation: Model the revenue impact of annual billing discounts before changing your actual pricing.
Local Data: Your pricing model is saved in this browser using ToolLok's local-storage system.

Frequently Asked Questions

What is a good gross margin for a SaaS company?

What does COGS mean in SaaS?

How is SaaS LTV calculated in this simulator?

What is a good LTV:CAC ratio?

Does ToolLok upload my pricing model?

The pricing assumptions and tier configuration used by this tool are stored in your browser through local storage. This component does not send your pricing model to a ToolLok database.

Can I back up my SaaS pricing model?

Yes. Use the Backup button to export a JSON copy of your assumptions and pricing tiers. You can later use Import to restore that JSON backup.

SaaS Tier Pricing & Margin Simulator

SaaS Tier Pricing & Margin Simulator

Global Pricing Assumptions

Blended Portfolio Financial Dashboard

Revenue Mix by Tier

Gross Margin

LTV:CAC Efficiency

SaaS Tier Pricing & Gross Margin Simulator

What You Can Model

Frequently Asked Questions

What is a good gross margin for a SaaS company?

What does COGS mean in SaaS?

How is SaaS LTV calculated in this simulator?

What is a good LTV:CAC ratio?

Does ToolLok upload my pricing model?

Can I back up my SaaS pricing model?

How to use SaaS Tier Pricing & Margin Simulator

About SaaS Tier Pricing & Margin Simulator

More Business Tools

SaaS Tier Pricing & Margin Simulator

Global Pricing Assumptions

Blended Portfolio Financial Dashboard

Revenue Mix by Tier

Gross Margin

LTV:CAC Efficiency

SaaS Tier Pricing & Gross Margin Simulator

What You Can Model

Frequently Asked Questions

What is a good gross margin for a SaaS company?

What does COGS mean in SaaS?

How is SaaS LTV calculated in this simulator?

What is a good LTV:CAC ratio?

Does ToolLok upload my pricing model?

Can I back up my SaaS pricing model?